So easy your husband can do it.

A few months ago Nick was trying to convince my Sister in-law that she shouldn’t be afraid of trying IIID foundation. It’s not hard, he said. I could even do it, he said.

And at that moment we decided that he should do it. But when he does, he should definitely be taped doing it. Because whether he totally killed it or he totally blew it, it would be kind of hilarious to watch.

So, of course, you’ll have to watch to find out which one it is:)

IIID Foundation 

All makeup skills aside, I love watching this video because to me, it’s crystal clear when I see me looking at him, how much I love that man. It’s just written all over my face, amirite?


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  • Reply
    June 30, 2015 at 4:56 am

    Cara, that video had me howling with laughter! I love everything about this post; your cuteness as a couple, the way he’s totally concentrating so hard to do a good job, how he’s supporting your biz, and how it all comes together at the end. I admit after he put the blush on I thought it was more circus clown than what you usually do but it does look pretty good after blending! Thank you both so much for putting yourselves out there and doing this video, it made my day (and it’s not even 7 am!) 🙂 xo

  • Reply
    June 30, 2015 at 5:18 am

    OK you convinced me !, that was great

  • Reply
    June 30, 2015 at 5:38 am

    hahaha this was amazing. best couple ever!

  • Reply
    June 30, 2015 at 5:42 am

    Well done Nick loved watching this, so funny, it made my day! You’re an amazing couple and it really shows

  • Reply
    June 30, 2015 at 5:42 am

    Best post ever! Haha, that was adorable!

  • Reply
    June 30, 2015 at 6:09 am

    Okay – that was such a sweet video. Loved it. : )

  • Reply
    Kelly Byrne
    June 30, 2015 at 6:22 am

    Lovely, sweet and yes totally in love!!
    How about your sonsy having a go?!?!
    Just for the fun of it!!!! Xx

  • Reply
    June 30, 2015 at 6:28 am

    Hilariously cute! He’s a good sport!

  • Reply
    June 30, 2015 at 6:28 am

    Ha! Fabulous! I totally thought your husband was going to be putting it on his OWN face! You two are so fabulous together!

  • Reply
    June 30, 2015 at 6:47 am

    That made my morning!!! Your husband was so cute concentrating on how to get it right!!!!

  • Reply
    June 30, 2015 at 6:49 am

    cutest idea ever!!!!

  • Reply
    June 30, 2015 at 6:57 am

    Seriously, my new favorite video on the whole site! He did great! Love love love it!

  • Reply
    Martha c
    June 30, 2015 at 6:57 am


  • Reply
    Marg Loat
    June 30, 2015 at 7:17 am

    This is adorable! The video alone makes me want to try IIID 🙂

  • Reply
    June 30, 2015 at 7:26 am

    Cannot even tell you how precious this is!

  • Reply
    Betsy diFrancesca
    June 30, 2015 at 7:39 am

    He did a great job, Cara!!

  • Reply
    Beth Marden
    June 30, 2015 at 7:41 am

    Okay…that was cute!

  • Reply
    Dondi Croft
    June 30, 2015 at 7:46 am

    Love it. He is adorable. Which colors did he use on you?

  • Reply
    June 30, 2015 at 7:59 am

    I have such a handsome cousin! You guys are adorable!

  • Reply
    June 30, 2015 at 7:59 am

    That was so much fun to watch. I talked about Maskcara IIID so much my husbsand was probably more excited than I was (and I was pretty thrilled, let me tell ya) when we got it in the mail. I am going to see if he wants to try putting it on me. If he does I will record it and send it to you.

  • Reply
    June 30, 2015 at 8:03 am

    How adorable is this!? What a great husband!!

  • Reply
    June 30, 2015 at 8:05 am

    Ok, you know those videos of cute puppies and babies? This was just as adorable! He did great! Our guys really do pay attention, don’t they?

  • Reply
    June 30, 2015 at 8:06 am

    Priceless!!! I also thought HE was going to put the MU on himself….too damn funny! BRAVO!!

  • Reply
    Emily Fox
    June 30, 2015 at 8:06 am

    This video is a RIOT!!! OMG, Cara! Hilarious! I was laughing out loud for so much of it! And yes, you do adore that man 🙂

  • Reply
    June 30, 2015 at 8:06 am

    Are the brushes back in stock for the foundation ? I was gonna order last week but didn’t since the brush wasn’t available ……

  • Reply
    June 30, 2015 at 8:17 am

    Loved, loved this!!

  • Reply
    June 30, 2015 at 8:46 am

    He did a great job! I love that he recommends it to people. Now he can REALLY recommend it! You two are so cute together, I loved this video!

  • Reply
    June 30, 2015 at 8:47 am

    This was so cute and enjoyable! I would love to see more husband attempts in upcoming posts!!!– your hubby or reader-contributed videos for a competition/drawing, or a video of a whole row (maybe 3-6) of men attempting to follow one of your video tutorials on their ladies. Can you imagine what you’d end up with as 6 men watching a smoky eye or winged liner tutorial unleashed their talents on their ladies?!

    • Reply
      June 30, 2015 at 8:56 am

      🙂 that’d be awesome

  • Reply
    June 30, 2015 at 8:50 am

    This is too cute! Just got my kit from Evine Live, I LOVE the brush!

  • Reply
    June 30, 2015 at 8:57 am

    Best video EVER. I am a major tightwad, and I have resisted buying a iiiD kit because it would be a splurge for me, and I was not sure I could make it work – but Nick is selling the living daylights out of it. Think I will be treating myself this summer…

  • Reply
    Liz Little
    June 30, 2015 at 9:07 am

    I can’t buy the foundation on my iPhone. I click Medium pallete, then next and it doesn’t do anything 🙁 Is the site not mobile friendly? or am I doing something wrong?

  • Reply
    June 30, 2015 at 9:08 am

    HA! I love this. Might be one of my favorite videos!

  • Reply
    Anna Bennion
    June 30, 2015 at 9:31 am

    that was adorable!!!

  • Reply
    June 30, 2015 at 9:46 am

    I don’t know why… but I thought he was going to put makeup on himself…

  • Reply
    June 30, 2015 at 10:09 am

    OMG, so, so adorable!!! And you guys are the cutest couple EVER! XO

  • Reply
    June 30, 2015 at 10:26 am

    Cara, that’s frickin’ adorable. You guys are adorable. It made me totally smile, and feel all warm and fuzzy about my husband too!
    Oh, and the music was classic!

  • Reply
    April m
    June 30, 2015 at 10:29 am

    This was so good! I think I once had my husband do my eye makeup. It was hilarious. And he’s an artist so he is familiar with paint brushes. Nick did a great job for his first time. And by the way, I love my IIID. It really is so easy.

  • Reply
    June 30, 2015 at 10:29 am

    Love it!!!

  • Reply
    June 30, 2015 at 10:35 am

    I think he did a great job!

  • Reply
    June 30, 2015 at 10:41 am

    So cute. Love it!

  • Reply
    Liz Tea Bee (@LizzTeaBee)
    June 30, 2015 at 11:09 am

    You guys are beyond adorable.

  • Reply
    June 30, 2015 at 11:40 am

    and obvious he adores you as well! this is the cutest thing ever!

  • Reply
    June 30, 2015 at 11:49 am

    Love it!

  • Reply
    June 30, 2015 at 12:22 pm

    That was awesome. It convinced me to give it a try but alas the grapefruit blush is sold out.

  • Reply
    June 30, 2015 at 12:49 pm

    Omg that was HILARIOUS!!!!!

  • Reply
    Danielle Johnson
    June 30, 2015 at 12:59 pm

    Oh my gosh this was just the best! I love your IID foundation and this video!

  • Reply
    June 30, 2015 at 1:26 pm

    Omg! That was adorable!!

  • Reply
    June 30, 2015 at 1:40 pm

    I’m convinced. Headed to the shop now.

  • Reply
    June 30, 2015 at 2:05 pm

    Aw so cute. It seemed like he reaaally wanted to do a good job. And he did! Especially considering he’s never done it before or applied makeup period. Adorable!

  • Reply
    June 30, 2015 at 2:11 pm

    This is the cutest thing of my life!

  • Reply
    June 30, 2015 at 2:44 pm

    I love this! You can totally see how much fun you have together. Lots of love in the fam & really shows how easy the foundation is to use 🙂

  • Reply
    June 30, 2015 at 5:01 pm

    Super fun to watch!

  • Reply
    June 30, 2015 at 7:07 pm

    best guy ever.

  • Reply
    June 30, 2015 at 7:28 pm

    I love this so much!!! You are inspiring to me in every way, Cara!!! This was genius! You make the world a better place!

  • Reply
    June 30, 2015 at 7:42 pm

    SUPER cute!!!! Love IIID and if I can do it anyone can.

  • Reply
    brittney hamilton
    June 30, 2015 at 9:34 pm

    this is the cutest!!! and he really did a great job with placement! 🙂

  • Reply
    June 30, 2015 at 10:13 pm

    this was such a great video!!! and it really is super easy haha i just really want the pink grapefruit blush! when are you getting more?!

  • Reply
    June 30, 2015 at 11:20 pm

    Oh my gosh. You guys are adorable. Loved the extra insight into your life!

  • Reply
    July 1, 2015 at 6:25 am

    Your loving look reminded me of your mother’s demeanor throughout your tutorial with her <3 Thank you for sharing!

  • Reply
    Jamie Rowe
    July 1, 2015 at 6:30 am

    That is so hilarious! I love his look of concentration. Looks great!

  • Reply
    Rebecca C
    July 1, 2015 at 6:49 am

    That was adorable!

  • Reply
    July 1, 2015 at 7:45 am

    This is seriously the cutest video ever! I love it!! You guys are so cute 🙂

  • Reply
    July 1, 2015 at 9:40 am

    So cute!!!! And it really is that easy!…can’t wait till the lighter colors come out so I can try!

  • Reply
    July 1, 2015 at 9:55 am

    That was AMAZING! And yes it is super easy. By the way what are your thoughts on the new make up style strobing versus contouring?!? GMA did a segment on this but wanted to know your opinion. Maybe you could do a blog post on it pulease 🙂

  • Reply
    July 1, 2015 at 10:09 am

    I’m pretty impressed. He did a really good job, once it was all blended I would never have guessed that you hadn’t done the whole of it yourself.

  • Reply
    July 1, 2015 at 12:26 pm

    This is THE best thing I have ever seen! You two are adorable.

  • Reply
    July 1, 2015 at 1:04 pm

    Loooove this video! So sweet, I think it convinced me to give it a try!

  • Reply
    Jennifer Nieczypor
    July 1, 2015 at 1:28 pm

    I was dying laughing through that whole video! Blend lol

  • Reply
    July 1, 2015 at 2:41 pm

    Oh my word! I loved this! I was dying laughing! He did such a great job. What a good video — genius!

  • Reply
    July 1, 2015 at 4:47 pm

    I just received my Maskcara delivery on Saturday from Evine so this is a very timely video … very sweet as well. The light set is a perfect match and the brush is perfect. I didn’t think I did that great of a job applying it for the first time but I tried again after watching this video and it is coming easier. Thanks!

  • Reply
    Kelli Nicole
    July 1, 2015 at 9:39 pm

    Oh that was one of the greatest videos! So adorable how much effort he put into doing a good job.

  • Reply
    July 1, 2015 at 10:37 pm

    I love everything about this video. Im not gonna lie… I laughed through the whole thing 😀

  • Reply
    July 1, 2015 at 11:24 pm

    Loved this, but have to admit I was thinking it was going to be “so easy your husband can do it….on himself!”

  • Reply
    July 2, 2015 at 3:51 am

    That was so cute!! It made my day!

  • Reply
    July 2, 2015 at 8:27 am

    Well, I started watching expecting your husband to be putting the makeup on HIMSELF…but the video was still pretty dang cute. And yes, you can see ALL the love in your eyes 🙂

  • Reply
    July 2, 2015 at 8:56 am

    This is too cute! Probably my favorite video!

  • Reply
    Angela Bailey Coffman
    July 2, 2015 at 11:54 am

    So fun!

  • Reply
    Lauren @ She Tries It
    July 2, 2015 at 12:03 pm

    truly adorable. love it!

  • Reply
    July 3, 2015 at 11:28 pm

    hilarious! and international shipping, when?!

  • Reply
    July 5, 2015 at 11:23 pm

    so funny!how adorable!

  • Reply
    Angela M.
    July 6, 2015 at 3:35 pm

    This was awesome! Not sure if my husband could do it, but yours was such a good sport. Makes me want to try it for myself.

  • Reply
    July 8, 2015 at 12:48 pm

    Can you tell me a good brush to use since yours is out of stock? I just ordered my first palette! I’d really like to find the most inexpensive one possible! Thanks!!

  • Reply
    July 8, 2015 at 7:34 pm

    This was the most adorable thing every!

  • Reply
    Sarai Hansen
    July 9, 2015 at 3:11 pm

    As funny as this sounds, watching that video totally makes me feel like I could do that!!! It’s always been super intimidating for me to try and use your IIID foundation… I also kinda want to see if my husband would be able to get the same results on my face! hahaha!

  • Reply
    July 12, 2015 at 11:05 am

    So cute! I love your husband too. He does a great job!

  • Reply
    July 14, 2015 at 12:43 am

    This was hilarious! He did good! Also, I got my compact in the mail and I LOVE it! The brush is great, too!

  • Reply
    July 17, 2015 at 7:58 pm

    Cara, I’ve followed your blog for a couple of years now. I’ve absolutely LOVED watching your tutorials over the years! Yesterday I took the plunge and finally ordered my first ever IIID foundation! I can’t WAIT for it to arrive! I’ve honestly never been more excited in my life to try new makeup! I’ve tried contouring before using products I already own, but it’s never looked as good as what I think your makeup can do. Hopefully it gets here next week! 🙂

  • Reply
    July 26, 2015 at 10:42 am

    After watching this adorable video I am so ready to buy! Any idea when pink grapefruit and the brush will be back in stock? Thank you for all you do! I tried eyelashes last night for the first time and my hubby laughed but posted our pic on fb right away

  • Reply
    Makelle Marsee
    August 14, 2015 at 5:46 pm

    This was so great!! I absolutely loved seeing this. Been following you for years and seeing this interaction made me love you even more…if that is even possible!

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