Let’s talk about eye shadow.
On a quite regular basis I hear these words (or some derivative of):
“I am clueless with eye shadow.”
For a long time this struck me as odd.
Eyeshadow is so simple?
Is this just something people say? Like “Oh, I’m bad with names.” Or “Don’t look at my house, it’s a disaster!” (Cue spotless home)
I decided that it must be but after so many years of hearing it SO many times I finally decided I needed to find out what the problem was. How is something so simple becoming so complicated?
Why don’t women feel confident about their shadowing abilities?
What’s the deal here?
From then on “I’m terrible with eye shadow.” was no longer a question when posed to me, it was an opening for an interrogation.
What do you mean? What can’t you do? What looks have you tried to attain? Why didn’t it turn out how you wanted?
Finally, I came to some conclusions on what the gap was and Eyeshadow School was born.
Fist things first.
I’ll start with the
“RULES OF EYESHADOW”
According to me:
Rule #1: NOT ALL EYES WERE CREATED THE SAME.
You already know this but the differences might be making you feel like you are doing something wrong trying to attain a certain look when you’re not, eye shape can completely change the way shadow looks.
Take for instance Lilly Ghalichi:
An awful lot of the eye shadow pins on Pinterest that I see all the time are done on eyes like these.
Her eyes are prominent.
This changes the way shadow look A TON. For a couple main reasons.
1. You can see her eyelid below the crease when her eyes are open.
2. Since her eye protrudes the thickness and heaviness of her shadow and liner can be amped up a great deal without it looking like a black eye.
3. She has a natural crease that is heavy. Even if she only put one color of eyeshadow on her entire lid it would like much darker in the crease because it’s deep and that creates a shadow.
And while I LOVE her eyes and I think that prominent eyes are beautiful, most of the eyes that I makeup or see on a daily basis are not prominent.
Usually, most women I see are somewhere between Lilly’s eyes and Jessica Beil’s eyes:
She has a lower, finer crease. The shadow below her crease can’t really be seen when her eyes are open.
Both are stunningly beautiful. And both can do any eyeshadow they want! But it’s not going to look the same and if you expect it to, you’ll probably think you did something wrong.
All of this might be really obvious to some of you but it took me a long time to figure it out for myself so I think it’s an important thing to share!
Rule #2: THERE ARE NO RULES.
The other thing I hear and see a lot is “The Proper way to apply eye shadow.”
WHAT!? THERE’S ONE PROPER WAY? All of these different eyes and there’s one standard way we should be doing our shadow? No.
I won’t accept it.
Here at eyeshadow school I will show you my favorite (and oh so simple) shadow techniques and I might even plug an eye shape for one that it could be particularly flattering for but I won’t be making rules. Since everyone is so unique (in look and taste) the only way to really find out what is “Proper” for you is to try it on yourself.
Are you guys excited? I am.
Part of School will be a Q&A video so please leave any questions you have below and I’ll either address them with a post or during the video!
Hope you all have a LOVELY Holiday (for those in the US) and weekend!